This is a conversation with Martin Weigel. Martin was the Global Planning Director at JWT and the Planning Director for Leo Burnett before taking on his current role as the Head of Planning at Wieden & Kennedy in Amsterdam. He also writes at MartinWeigel.org, which is one of those must-reads for anyone who likes to think deeply about the business. In this interview, we’ll walk through Martin's awesome career that took him to leadership roles in London, NY, Sao Paulo and now Amsterdam. Enjoy!
This is a conversation with the head of marketing for Spectacles by Snapchat, Kelly Nyland. Kelly has spent her career educating consumers about new technologies including leadership roles for Parrot, Sphero and Roli. She joined Snapchat in February of 2016 to lead the global launch for Specs. That included a new storefront in Venice, CA, a pop-up store in NY, googly-eyed vending machines, the ecommerce experience and a splash out-of-home campaign in major markets.
We talked about her career launching everything from drones to Star Wars toys, and got a behind the scenes look at the launch of Spectacles. Enjoy!
This is a conversation with Scott Carlson. Scott has had an amazing career leading teams at some of the most creative shops in the business including Deutsch, Chiat, dRush, the Love Collective and Mother. In 2012, he launched Van’s General Store with his partner Liev Schreiber. Since then, they’ve worked with the likes of Cadillac, Vespa and Pepsi.
We talked about his career in the business and what it takes to make a great idea today. Enjoy!
This is a conversation with one of the godfathers of planning on the internet, Russell Davies. Russell has had a massive career including leadership roles at Leo Burnett, Wieden + Kennedy, Nike, Ogilvy, R/GA, the UK Government Digital Service and now BETC London. He is also a founder of the Newspaper Club and a contributor to Campaign and Wired Magazine.