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Real Famous - Stories about the people who make brands famous

Real Famous is a real life education in making brands that people want to talk about. We’re talking to leaders in creative industries to learn from their stories - how they got started, the challenges they overcame, the work that defined their careers and what drove them to become a success. We're brought to you by Plein Air, the agency that helps brands grow through connected, shareable and useful customer experiences.
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Real Famous - Stories about the people who make brands famous
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Jun 4, 2020

This is a conversation with Emily Heyward. Emily is the co-founder and Chief Brand Officer at Red Antler. They have developed some of the biggest startup success stories on the planet, often working with founders before product launch. Their clients have included Allbirds, Keeps, Casper, Away, Burrow, and Chime. They’ve also worked with more established brands like Clear, Betterment, Policygenius, Birchbox, Foursquare, Zillow, Google, HBO, GE, Square, and more. Emily just launched her new book called Obsessed - Building a Brand People Love from Day One. Enjoy!

May 8, 2020

This is a conversation with Icaro Doria. Over his career, he’s been the Chief Creative Officer of Arnold and DDB. He was also the founding partner and CCO of Wieden and Kennedy in São Paulo, an agency he built from 2 to over 200 people. Enjoy!

Apr 29, 2020

This is a conversation with John McNeil, the founder and CEO of John McNeil Studio. John held creative leadership roles at Hill Holiday and Ogilvy before becoming the Executive Creative Director at McCann. John McNeil Studio has worked with brands like Nest, Uber, Cisco, Google, Microsoft, Aetna, and more. Enjoy!

Apr 23, 2020

This is a conversation with Rob Schwartz, the CEO of TBWA\CHIAT\DAY New York. Rob has been with the company for more than 20 years, including roles as Global Creative President and Chief Creative Officer. He’s led work for some of the world’s most well-known brands including Nissan, McDonald’s, Pepsi, and VISA. He is also the host of the Disruptor Series podcast. Enjoy!

Jan 14, 2020

This is a conversation with Jonathan Schoenberg, the ECD and Owner of TDA Boulder. TDA was just named 2019 Small Agency of the Year by Ad Age. Their clients include Patagonia, Justin’s, Daiya, Hormel and more. Enjoy!

Oct 30, 2019

This is a conversation with Dianne Wilkins, the CEO of Critical Mass. Di has been with the company since 1998 when she left her previous career behind to take on the global Saab account for the then young agency. She’s since helped grow the business from 25 people to over 1,000 people in 12 offices all over the world. Enjoy!

Oct 15, 2019

This is a conversation with Anselmo Ramos. He is the Chief Creative Officer of global agency GUT, which he co-founded just over a year ago, He is also the co-founder of DAVID, one of the buzziest agencies in the world, and was the Chief Creative Officer of Ogilvy Sao Paulo before that. Enjoy!

Jul 9, 2019

This is a conversation with Eric Yang, the Founder and Editor in Chief of Gear Patrol. What started off as a hobby turned into a career as Eric built his blog into a multi-channel publishing business with more than 4 million readers per month. Last year, they took on a significant investment from Hearst magazines and are now building their own in-house branded content studio. Enjoy!

Jun 19, 2019

This is a conversation with Heather LeFevre. She is a strategist and the author of the fantastic Brain Surfing the top strategy minds in the world. She has held senior strategy roles at BBDO, Mullen, The Martin Agency, CPB, Tribal DDB, Strawberry Frog. Enjoy!

May 14, 2019

This is a conversation with Scott Trattner. Most recently, he was the VP and Executive Creative Director at Facebook. Before that, he spent years working at the Media Arts Labs for Apple, eventually becoming their ECD as well. Scott is behind some of the most well-known campaigns in Apple’s history, including Mac vs. PC. Enjoy!

Apr 11, 2019

This is a conversation with Jon Steel. He is one of the most well-known and respected strategists in the history of advertising. He started his career at BMP, which is one of the agencies that pioneered the concept of account planning. He became the first head of planning for Goodby back when they were 30 people and eventually took on the role of partner and Vice Chairman. He spent the rest of his career with WPP as Global Planning Director. He also led the WPP Fellowship, an elite global graduate recruitment and training program that was designed to create future leaders for the company. In 1998, he wrote one of the bibles of account planning, Truth, Lies and Advertising, and he followed up with Perfect Pitch, the art of selling ideas and winning new business, in 2006. Enjoy!

Mar 19, 2019

This is a conversation with Jayanta Jenkins. He’s held leadership roles including Global Executive Creative Director at Twitter, Global Creative Director at Beats by Dre, and Global Creative Director at TBWA\Chiat\Day. He started his career at Martin and then worked on the Nike business at Weiden & Kennedy. In 2016, he co-founded Saturday Morning, an organization that’s bringing awareness to racial bias and injustice. He recently became the Global Executive Creative Director and Head of Brand for HP. Enjoy!

Feb 27, 2019

This is a conversation with Natalie Lam. Most recently, she was Executive Creative Director at Google. Before that, she was the ECD at Razorfish, McAnn, OgilvyOne Asia, and a Creative Director on the Nike account at RGA. Enjoy!

Feb 5, 2019

This is a conversation with Tiffany Rolfe. Tiffany is the EVP, US Chief Creative Officer at RGA. Before that, she was a partner and Chief Creative Officer at Co:Collective and spent 10 years with Crispin Porter Bogusky, eventually becoming a VP and Executive Creative Director. She’s won just about every major award in the business including Best of Show at One Show, a Grand Clio, and the Grand Prix and Titanium Lion at Cannes. Enjoy!

Jan 29, 2019

This is a conversation with Dave Burg. He is a co-founder of Shepherd, a strategic consultancy based in Austin, TX. Prior to launching his own agency, he held strategic leadership roles with RGA, CPB, Roundhouse and WK. Enjoy!

Jan 16, 2019

This is a conversation with the Bud Caddell, the founder of NOBL. Bud was the SVP of Invention and Digital Strategy Director at Deutsch and the West Coast founder of Undercurrent. In 2014, he launched NOBL. They are a new style of organizational consultancy operating in LA, NY, London, and Vancouver. They just launched Workhub, which they call the Github for work. Enjoy!

Jan 8, 2019

This is a conversation with Alex Bogusky, Adweek’s Creative Director of the Decade and Chief Creative Engineer at Crispin, Porter, Bogusky. Alex was employee 16 at Crispin Porter, a company he and his partners would transform into one of the most well-known and influential shops in the world. He left advertising in 2010 to work with startups like Lyft and non-profits like Al Gore’s Climate Reality Project. Last year, he came back to CPB to reimagine what a modern agency can be. Also, a special thanks to the amazing folks at Coupe Studios in Boulder for hosting our conversation. Enjoy!

Sep 13, 2018

On this season finale of Real Famous, we have a conversation with Rosie Yakob, Faris Yakob, and Gareth Kay. Rosie was a Senior Social Strategist at Cake, led social strategy at Saatchi NY, and was also a Senior Strategist at 360i.  Faris was the Chief Innovation Officer at MDC Partners, the EVP, Chief Technology Strategist at McCann, and is the author of Paid Attention. Together, they are the brains behind the consultancy Genius Steals. Gareth was the head of planning at Modernista!, the Chief Strategy Officer of Goodby, and the founding partner of Zeus Jones SF. He is now a co-founder of Chapter SF. Enjoy!

Sep 5, 2018

This is a conversation with Chris Konya. Chris is the Co-head of NY for the Innovation and Brand Design studio Sylvain Labs. Chris started her career in the ad business at Cole & Weber and KBS+P before holding innovation roles with What If Innovation Partners and the Gild. Sylvain Labs has done a huge array of work for clients like Google, Spotify, Nike, Airbnb, Samsung, Patagonia, and many others. Enjoy!

Aug 30, 2018

This is a conversation with Ben Jones, Global Creative Director and founder of Unskippable Labs at Google. Before joining Google, he was the EVP, Group Creative Director at Hill Holliday, SVP, Creative Director at Digitas and a Creative Director at Agency.com. Enjoy!

Aug 21, 2018

This is a conversation with Justine Bloome, the Chief Strategy Officer at Vaynermedia. Over her career, she’s spent time in publishing and the entertainment business, cut her teeth on strategy at Jack Morton, owned her own distributed agency called the Village Agency, and was the EVP, Head of Strategy and Innovation at Carat USA. Vaynermedia is one of the fastest growing agencies on the planet with close to 1,000 employees after less than 10 years of business. Enjoy!

Aug 14, 2018

This is a conversation with Andrea Ring. Andrea is the Chief Strategy Officer at Big Spaceship. They were MediaPost’s agency of the year in 2017 and their clients include YouTube, Starbucks, JetBlue, Google, Converse and many more. Before that, she spent ten years building the strategy team at R/GA, ultimately becoming their head of planning and experience strategy. Enjoy!

Aug 8, 2018

This is a conversation with Thas Naseemuddeen. She is a Partner, Chief Strategy Officer and Managing Director at Omelet. Before that, she was a VP, Group Strategy Director at Deutsch, a Senior Strategist at BBH LA, a Senior Strategic Planner at Team One and a Planner at Chiat. Omelet is an independent LA creative boutique with clients including Princess Cruises, AT&T, Walmart, Pokemon, Microsoft, Whole Foods and more. Enjoy!

Jul 31, 2018

This is a conversation with Rachel Mercer. She is the Executive Strategy Director at R/GA. Prior to that, she was the SVP, Head of Digital Strategy & Invention for Deutsch, a Strategy & Innovation Director at The Upside, a Senior Strategist at Made by Many, and a UX designer at Crispin. Rachel has been named one of Forbes 30 Under 30, Business Insider's Most Creative People in Advertising and one of The Drum’s 50 women disrupting the status quo. Enjoy!

Jul 24, 2018

This is a conversation with David Polinchock. David is a pioneer in VR and the founder of the Experiential Advertising Group. Previously, he was the director of PWC’s experience lab, the Director of Marketing for AT&T Big Data, the Director of AT&T’s Adworks Lab, and the founder and chief experience officer of the Brand Experience Lab, which was behind AudienceGames. Brandweek called it one of the best marketing ideas in the world. Enjoy!

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