This is a conversation with the head of marketing for Spectacles by Snapchat, Kelly Nyland. Kelly has spent her career educating consumers about new technologies including leadership roles for Parrot, Sphero and Roli. She joined Snapchat in February of 2016 to lead the global launch for Specs. That included a new storefront in Venice, CA, a pop-up store in NY, googly-eyed vending machines, the ecommerce experience and a splash out-of-home campaign in major markets.
We talked about her career launching everything from drones to Star Wars toys, and got a behind the scenes look at the launch of Spectacles. Enjoy!