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Real Famous - Stories about the people who make brands famous

Real Famous is a real life education in making brands that people want to talk about. We’re talking to leaders in creative industries to learn from their stories - how they got started, the challenges they overcame, the work that defined their careers and what drove them to become a success. We're brought to you by Plein Air, the agency that helps brands grow through connected, shareable and useful customer experiences.
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Real Famous - Stories about the people who make brands famous
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Aug 23, 2016
This is a conversation with Gareth Kay. He was the Chief Strategy Officer at Goodby Silverstein and Partners before founding Chapter SF. They are a new style of creative agency, bringing together product design and brand communications. We talked about the path that led him to advertising, the rush of working at creative powerhouses, and what it’s like to build an agency that doesn’t really do advertising anymore.
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