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Real Famous - Stories about the people who make brands famous

Real Famous is a real life education in making brands that people want to talk about. We’re talking to leaders in creative industries to learn from their stories - how they got started, the challenges they overcame, the work that defined their careers and what drove them to become a success. We're brought to you by Plein Air, the agency that helps brands grow through connected, shareable and useful customer experiences.
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Real Famous - Stories about the people who make brands famous
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Now displaying: Page 3
Jun 27, 2017

This is a conversation with Charlie McKittrick, Chief Strategy Officer at Mother New York. Charlie worked in the film business and built a design studio before going back to get his MBA in finance and marketing. In 2002, he made his way into the ad industry at Ogilvy, eventually becoming the Executive Director of the Marketing Strategy Group. At Mother NY, he works with clients like Target, Google, Netflix and Calvin Klein. Enjoy!

Jun 20, 2017

This is a conversation with Grey Montgomery. Grey grew up in his family’s newspaper business before taking on new product development and leading strategic planning for Gannett. From there, he led mobile initiatives for the Mclatchy company, and then moved to Winsight Media in 2015. He is now their Chief Content & Innovation Officer. Enjoy!

May 24, 2017

This is a conversation with Martin Weigel. Martin was the Global Planning Director at JWT and the Planning Director for Leo Burnett before taking on his current role as the Head of Planning at Wieden & Kennedy in Amsterdam. He also writes at MartinWeigel.org, which is one of those must-reads for anyone who likes to think deeply about the business. In this interview, we’ll walk through Martin's awesome career that took him to leadership roles in London, NY, Sao Paulo and now Amsterdam. Enjoy!

May 17, 2017

This is a conversation with the head of marketing for Spectacles by Snapchat, Kelly Nyland. Kelly has spent her career educating consumers about new technologies including leadership roles for Parrot, Sphero and Roli. She joined Snapchat in February of 2016 to lead the global launch for Specs. That included a new storefront in Venice, CA, a pop-up store in NY, googly-eyed vending machines, the ecommerce experience and a splash out-of-home campaign in major markets.
 
We talked about her career launching everything from drones to Star Wars toys, and got a behind the scenes look at the launch of Spectacles. Enjoy!

May 10, 2017

This is a conversation with Scott Carlson. Scott has had an amazing career leading teams at some of the most creative shops in the business including Deutsch, Chiat, dRush, the Love Collective and Mother. In 2012, he launched Van’s General Store with his partner Liev Schreiber. Since then, they’ve worked with the likes of Cadillac, Vespa and Pepsi.

We talked about his career in the business and what it takes to make a great idea today. Enjoy!

May 5, 2017

This is a conversation with one of the godfathers of planning on the internet, Russell Davies. Russell has had a massive career including leadership roles at Leo Burnett, Wieden + Kennedy, Nike, Ogilvy, R/GA, the UK Government Digital Service and now BETC London. He is also a founder of the Newspaper Club and a contributor to Campaign and Wired Magazine.

Apr 25, 2017

This is a Real Famous Snack. New episodes will be returning shortly, but we'll start with a shortened version of the Mel Exon episode. Mel is the CEO of the Sunshine Company. When we recorded, she was the Managing Director of BBH. She is also the co-founder of BBH Labs. Enjoy!

Feb 14, 2017
This is a conversation with Seth Gaffney. He made his way up the ranks as a planner at Fallon and Wieden and Kennedy NY before becoming the co-head of strategy at Mother. In 2014, he became the co-founder and chief strategy officer at Preacher. Since then, they’ve been spreading the good word for great brands like Crate & Barrel, Nike, Bonobos, Squarespace, Samsung and Tommy John. Enjoy!
Feb 7, 2017
This is a conversation with Ann Handley. She co-founded Click Z before becoming the Chief Content Officer of MarketingProfs and the WSJ best-selling author of Content Rules and Everybody Writes. Enjoy!
Jan 31, 2017
Scott Goodson is Founder and Chairman of the global agency, Strawberry Frog. Their clients include Emirates Airlines, Jim Beam and Sun Trust. Previous to that, he was the Executive Creative Director at JWT Canada and the Chief Creative Officer of Wellinder advertising in Sweden. He is the author of the best-selling book Uprising and the host of the Uprising podcast. Enjoy!
Jan 23, 2017
This is a conversation with Rohit Bhargava. He is formerly the SVP of Global Strategy and Planning at Ogilvy, the best selling author of Non-Obvious and Personality Not Included and the founder of IMG. Enjoy!
Jan 17, 2017
Louis Black is the co-founder and editor of the Austin Chronicle, a co-founder of SXSW and Toronto’s North by Northeast, an executive producer of a documentary on Townes Van Zandt, a co-director of Richard Linklater, Dream is Destiny and an original board member of the Austin Film Society.
Jan 10, 2017
This is a conversation with Charlene Li. Charlene is the founder of Altimeter and the NYT and WSJ best-selling author of Groundswell, Open Leadership and the Engaged Leader.
Jan 4, 2017
This is a conversation with Jules Ehrhardt. Jules is a co-owner of ustwo, one of the most creative digital studios in the world with clients like Google, Adidas and Ford, and their own products like Dice and Apple game of the year Monument Valley. Enjoy!
Oct 4, 2016
This is a conversation with Faris Yakob. Faris was named one of 10 modern day mad men by Fast Company and one of the top 53 creatives in the world by the Clio Awards. He has been the Chief Technology Strategist at McCann and the Chief Innovation Officer at MDC Partners. In 2015, he published his first book, Paid Attention and now runs his own consultancy called Genius Steals. Enjoy!
Sep 28, 2016
This is a conversation with Ryan Porter. He has dedicated his life to helping people answer the question, what should I do with my life? After dropping out of college and moving to Japan, he became a motivational speaker, and has now spoken to over 900,000 students across the world. He is the author of ‘Make Your Own Lunch’ and founder of Raise Your Flag, a company that’s reinventing the way people build their careers. Enjoy!
Sep 20, 2016
This is a conversation with Ray White. Ray has made a career of growing businesses from little revenue to hundreds of millions, from Superpages.com to his time as COO of Range Online Media, then Chief Performance Officer at Dentsu companies iProspect and Reinvention. He is now the CMO of ICUC and the author of the Amazon #1 best selling book Connecting Happiness and Success.
Sep 15, 2016
This is a conversation with Saul Colt. He was an early employee at Freshbooks, the first international employee at Zipcar and speaks at conferences across the globe. We talked about his career selling boxes, accounting software and comics by creating more human experiences for the customers who bought them.
Aug 30, 2016
This is a conversation with Marty Neumeier, author of the Brand Gap, the Brand Flip and Meta Skills among others. He founded the Silicon Valley branding agency Neutron before merging with the Liquid Agency. He now serves as their Director of Transformation.
Aug 23, 2016
This is a conversation with Gareth Kay. He was the Chief Strategy Officer at Goodby Silverstein and Partners before founding Chapter SF. They are a new style of creative agency, bringing together product design and brand communications. We talked about the path that led him to advertising, the rush of working at creative powerhouses, and what it’s like to build an agency that doesn’t really do advertising anymore.
Aug 16, 2016
This is a conversation with Will Schafer, the Director of Marketing at Beyond Meat. They are easily one of the most innovative food producers around today with backers including Biz Stone and Bill Gates. We talked about what he learned from working in CPG, how he got to Beyond Meat, and how they got the new plant-based Beyond Burger into the meat section at Whole Foods.
Aug 9, 2016
This is a conversation with Richard Leslie, founder of Trend Influence, which he sold to MDC Partners, a founding partner of Culture, and now the Chief Strategy Officer at BFG Communications. We talked about the the path that led him to advertising and what it's like to build and sell an agency.
Aug 4, 2016
Clay Jones, a co-founder of August, joins us to talk talent, digital and the path that led him to focus 100% on the future of work. aug.co itspleinair.com
Jul 26, 2016
This is a conversation with Jordan Herald and Leigh Himel, the Co-CEO's of Toronto hot shop Gravity Partners. We talk about talent, crafting a career and what it's like to share the CEO title.
Jul 19, 2016
A conversation with Mel Exon, the CEO of the Sunshine Company and Co-founder of BBH Labs, about her dream of becoming a spy, talent and how Labs came to be. twitter.com/melex thesunshinecompany.com bartleboglehegarty.com bbh-labs.com itspleinair.com
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