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Real Famous - Stories about the people who make brands famous

Real Famous is a real life education in making brands that people want to talk about. We’re talking to leaders in creative industries to learn from their stories - how they got started, the challenges they overcame, the work that defined their careers and what drove them to become a success. We're brought to you by Plein Air, the agency that helps brands grow through connected, shareable and useful customer experiences.
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Real Famous - Stories about the people who make brands famous
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Aug 21, 2018

This is a conversation with Justine Bloome, the Chief Strategy Officer at Vaynermedia. Over her career, she’s spent time in publishing and the entertainment business, cut her teeth on strategy at Jack Morton, owned her own distributed agency called the Village Agency, and was the EVP, Head of Strategy and Innovation at Carat USA. Vaynermedia is one of the fastest growing agencies on the planet with close to 1,000 employees after less than 10 years of business. Enjoy!

Aug 14, 2018

This is a conversation with Andrea Ring. Andrea is the Chief Strategy Officer at Big Spaceship. They were MediaPost’s agency of the year in 2017 and their clients include YouTube, Starbucks, JetBlue, Google, Converse and many more. Before that, she spent ten years building the strategy team at R/GA, ultimately becoming their head of planning and experience strategy. Enjoy!

Aug 8, 2018

This is a conversation with Thas Naseemuddeen. She is a Partner, Chief Strategy Officer and Managing Director at Omelet. Before that, she was a VP, Group Strategy Director at Deutsch, a Senior Strategist at BBH LA, a Senior Strategic Planner at Team One and a Planner at Chiat. Omelet is an independent LA creative boutique with clients including Princess Cruises, AT&T, Walmart, Pokemon, Microsoft, Whole Foods and more. Enjoy!

Jul 31, 2018

This is a conversation with Rachel Mercer. She is the Executive Strategy Director at R/GA. Prior to that, she was the SVP, Head of Digital Strategy & Invention for Deutsch, a Strategy & Innovation Director at The Upside, a Senior Strategist at Made by Many, and a UX designer at Crispin. Rachel has been named one of Forbes 30 Under 30, Business Insider's Most Creative People in Advertising and one of The Drum’s 50 women disrupting the status quo. Enjoy!

Jul 24, 2018

This is a conversation with David Polinchock. David is a pioneer in VR and the founder of the Experiential Advertising Group. Previously, he was the director of PWC’s experience lab, the Director of Marketing for AT&T Big Data, the Director of AT&T’s Adworks Lab, and the founder and chief experience officer of the Brand Experience Lab, which was behind AudienceGames. Brandweek called it one of the best marketing ideas in the world. Enjoy!

Jul 18, 2018

This is a conversation with Tosh Hall. He is the Global Executive Creative Director at Jones Knowles Ritchie. They are a brand design agency with offices in London, New York, Singapore and Shanghai and clients including Budweiser, Domino's, Kelloggs and many more. Tosh started his career as a designer at Revlon before leading teams at Landor, his own agency, and JKR. Enjoy!

Jul 11, 2018

This is a conversation with Catherine Heath. She has been a strategist at M&C Saatchi and Y&R, Global Creative Planning Director on Red Bull for Kastner & Partners, SVP and Group Planning Director on Microsoft for McCann, Global Chief Strategy Officer for Modernista!, Worldwide Group Planning Director on Visa for Chiat, Executive Strategy Director for M&C Saatchi, Head of Strategy, West Coast for Huge, and EVP, Head of Strategic Planning for Edelman. She is now running her own global consultancy called Once Upon a Time Brands. Enjoy!

 

Jul 3, 2018

This is a conversation with Grant Owens, the Chief Strategy Officer at Critical Mass. They are a global experience design company with clients like GoDaddy, Rolex, AT&T, Nike, Jack Daniels, United and many more. Prior to that, he spent more than 10 years at Razorfish leading digital strategy for clients like Spotify, Mercedes-Benz, Ford, and Viacom. He is also an adjunct professor at NYU. Enjoy!

Jun 26, 2018

This is a conversation with Jason Prohaska, the Managing Director of MediaMonks NY, which is the first international office outside of Europe for the global creative production studio. Their clients include Air Force, Ally bank, Google, IBM, and Snapchat among others. Prior to that, Jason was a Partner and the Managing Director of Big Spaceship. Enjoy!

Jun 19, 2018

This is a conversation with Tom Goodwin, the EVP and Head of innovation at Zenith. Over his career, he’s held roles at GSK, TBWA, Lowe, Huge, the IPG Media Lab and Havas. He is now charged with leading content and innovation initiatives at one of the world’s largest media agencies. His new book, Digital Darwinism, is out now and you can find him at tomfgoodwin.com. Enjoy!

Jun 12, 2018

This is a conversation with Virginia Wang, Co-Founder and Chief Strategy Officer at TBD, She has held strategy and insights roles at DDB NY, Goodby, MTV, EA, and Ideo. TBD is part of a new breed of creative shops that are re-thinking the value that an agency can deliver. Enjoy!

Jun 5, 2018

This is a conversation with Mike Monello. Mike is one of the forefathers of Transmedia storytelling. He started his career in the film business and was one of the creators of the Blair Witch Project. In 2006, he founded Campfire, which has launched some of the biggest immersive storytelling projects ever created. They’ve worked with brands like HBO, Amazon, Netflix, Hulu, FX, Cinemax, National Geographic, Verizon, Audi, and many more. Enjoy!

May 29, 2018

This is a conversation with Noah Brier, co-founder of Percolate. Noah was a writer at American Demographics and Renegade Marketing. He became a strategist with Naked Communications and then built the strategy department at the Barbarian Group. He is also the founder of Likemind and Brand Tags. Percolate launched in 2010 and is now one of the largest content marketing platforms in the world. You can find Noah at NoahBrier.com. Enjoy!

Feb 28, 2018

This is a conversation with Rory Sutherland. Rory is the Vice Chairman of Ogilvy UK, the founder of their behavioral psychology arm, Ogilvy Change, a former President of the IPA and famed TED speaker with talks including Life Lessons of an Ad Man and Sweat the Small Stuff. Enjoy!

Feb 6, 2018

This is a conversation with a great in our industry, Paul Feldwick. He started his career at BMP in 1974 and rose up the ranks to become the Worldwide Brand Planning Director for DDB. He also founded DDB University and wrote the fantastic book, Anatomy of a Humbug, How to think differently about advertising. Enjoy!

Jan 25, 2018

This is a conversation with David Armano, the Global Strategy Director of Edelman. David was part of the founding team at the Dachis Group, the VP of Experience Design at Critical Mass, a VP and ACD at Digitas, and a Senior Creative Director at Agency.com. He’s spent his career leading multidisciplinary teams for clients like HP, Adidas, Hilton, AllState, P&G, Lego, and many others. Enjoy!

Jan 18, 2018

This is a conversation with Kara Goldin, the founder of Hint Water. Kara was a technology executive at AOL before she got into the beverage business. She was named one of Fortune’s Most Powerful Women Entrepreneurs and Forbes' 40 Women to Watch Over 40.  The Huffington Post also called her one of six disruptors in business alongside Steve Jobs and Mark Zuckerberg. You can find Hint in Whole Foods, Target, Walmart, or at any Google office. Enjoy!

Jan 8, 2018

This is a conversation with Mark Earls, an author and brand pioneer. Mark was the Head of Planning at Bates Dorland and St. Luke’s Communications before becoming the Executive Planning Director and the Chair of the Global Planning Council at Ogilvy. He is also the author of Welcome to the Creative Age, Brand New Brand Thinking, Herd, and Copy Copy Copy. He is also the founder of the Herd Consultancy. Enjoy!

Dec 19, 2017

This is a conversation with Rob Campbell, the Chief Strategy Officer and a Partner at Deutsch. Rob founded two agencies, was the regional head of planning at Y&R Asia, and the head of strategy at Wieden & Kennedy in Shanghai, among other roles. He also writes one of the most popular planning blogs on the web, Musings of an Opinionated Sod. Enjoy!

Dec 12, 2017

This is a conversation with Elise Mitchell,  the Founder and CEO of Mitchell Communications, the CEO of the Dentsu Aegis PR network, and the President of the International Communications Consultancy Organization which represents 2,500 public relations firms in 55 countries. Elise built one of the largest PR firms in the US with clients including Walmart, Hilton, P&G, Kraft, Sony, Canon, and more. She is also the author of Leading Through the Turn. Enjoy!

Dec 5, 2017

The is a conversation with Bill Macaitis, a true technology luminary. Most recently, he was a board member and CMO of Slack. Before that, he was the CMO of Zendesk, the head of marketing at Salesforce, and the head of Online Marketing for Fox Interactive Media with responsibility for IGN, Rotten Tomatoes, Fox Sports, Askmen and Myspace during its heyday. Enjoy!

Nov 28, 2017

This is a conversation with a true giant of our industry, Chris Riley. He was the first strategist hired at Wieden and Kennedy in 1991 and was a part of the leadership team that grew the company from a small shop in Portland to the global creative agency it is today. He was the head of strategic planning for Apple as it launched the Mac vs. PC campaign, apple.com, the iPad, and the iPhone. Now, he leads Studioriley, which works with some of the worlds most innovative companies to bring them insight into the world. Enjoy!

Nov 16, 2017

This is a conversation with Richard Huntington. Richard is the Chairman and Chief Strategy Officer at Saatchi & Saatchi London. Before that, he held strategic leadership roles at AMVBBDO and HHCL, and worked with clients like Visa, Asda, Sky, HSBC, T-Mobile, and the Labour Party, He is also one of the godfather’s of the internet of planning and writes at Adliterate.com. Enjoy!

Jul 25, 2017

This is a conversation with Stefan Sagmeister. Stefan is the founder of the New York design studio Sagmeister & Walsh. He has collaborated with the likes of the Talking Heads, Aerosmith, the Rolling Stones, Lou Reed, David Byrne and Jay-Z on their album covers, winning 2 Grammy Awards along the way. In 2008, he released the fantastic book Things I Have Learned In My Life So Far. He created the Happy Show, an exhibition that’s gained over 350,000 visitors globally. And now, he launched his directorial debut, The Happy Film. Wired magazine called it “A highly entertaining confessional that is as much a reality show as experimental art piece.” You can download it on iTunes today. Enjoy!

Jul 5, 2017

Welcome to the Season 2 Finale! This is a conversation the co-founder of Zeus Jones, Adrian Ho. Adrian started his career in the mailroom at Lord, Denstu & Partners before working his way into planning. Since then, he's been a Planner at JWT, a Planning Director at Goodby and the Director of Account Planning at Fallon. In 2007, he and his partners launched Zeus Jones, part of a new breed of creative companies that are looking beyond advertising for growth. Their clients include General Mills, Nestle and 3M. Enjoy!

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