Real Famous - Stories about the people who make brands famous

Real Famous is a real life education in making brands that people want to talk about. We’re talking to leaders in creative industries to learn from their stories - how they got started, the challenges they overcame, the work that defined their careers and what drove them to become a success. We're brought to you by Plein Air, the agency that helps brands grow through connected, shareable and useful customer experiences.
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Real Famous - Stories about the people who make brands famous




All Episodes
Now displaying: 2017
Dec 19, 2017

This is a conversation with Rob Campbell, the Chief Strategy Officer and a Partner at Deutsch. Rob founded two agencies, was the regional head of planning at Y&R Asia, and the head of strategy at Wieden & Kennedy in Shanghai, among other roles. He also writes one of the most popular planning blogs on the web, Musings of an Opinionated Sod. Enjoy!

Dec 12, 2017

This is a conversation with Elise Mitchell,  the Founder and CEO of Mitchell Communications, the CEO of the Dentsu Aegis PR network, and the President of the International Communications Consultancy Organization which represents 2,500 public relations firms in 55 countries. Elise built one of the largest PR firms in the US with clients including Walmart, Hilton, P&G, Kraft, Sony, Canon, and more. She is also the author of Leading Through the Turn. Enjoy!

Dec 5, 2017

The is a conversation with Bill Macaitis, a true technology luminary. Most recently, he was a board member and CMO of Slack. Before that, he was the CMO of Zendesk, the head of marketing at Salesforce, and the head of Online Marketing for Fox Interactive Media with responsibility for IGN, Rotten Tomatoes, Fox Sports, Askmen and Myspace during its heyday. Enjoy!

Nov 28, 2017

This is a conversation with a true giant of our industry, Chris Riley. He was the first strategist hired at Wieden and Kennedy in 1991 and was a part of the leadership team that grew the company from a small shop in Portland to the global creative agency it is today. He was the head of strategic planning for Apple as it launched the Mac vs. PC campaign,, the iPad, and the iPhone. Now, he leads Studioriley, which works with some of the worlds most innovative companies to bring them insight into the world. Enjoy!

Nov 16, 2017

This is a conversation with Richard Huntington. Richard is the Chairman and Chief Strategy Officer at Saatchi & Saatchi London. Before that, he held strategic leadership roles at AMVBBDO and HHCL, and worked with clients like Visa, Asda, Sky, HSBC, T-Mobile, and the Labour Party, He is also one of the godfather’s of the internet of planning and writes at Enjoy!

Jul 25, 2017

This is a conversation with Stefan Sagmeister. Stefan is the founder of the New York design studio Sagmeister & Walsh. He has collaborated with the likes of the Talking Heads, Aerosmith, the Rolling Stones, Lou Reed, David Byrne and Jay-Z on their album covers, winning 2 Grammy Awards along the way. In 2008, he released the fantastic book Things I Have Learned In My Life So Far. He created the Happy Show, an exhibition that’s gained over 350,000 visitors globally. And now, he launched his directorial debut, The Happy Film. Wired magazine called it “A highly entertaining confessional that is as much a reality show as experimental art piece.” You can download it on iTunes today. Enjoy!

Jul 5, 2017

Welcome to the Season 2 Finale! This is a conversation the co-founder of Zeus Jones, Adrian Ho. Adrian started his career in the mailroom at Lord, Denstu & Partners before working his way into planning. Since then, he's been a Planner at JWT, a Planning Director at Goodby and the Director of Account Planning at Fallon. In 2007, he and his partners launched Zeus Jones, part of a new breed of creative companies that are looking beyond advertising for growth. Their clients include General Mills, Nestle and 3M. Enjoy!

Jun 27, 2017

This is a conversation with Charlie McKittrick, Chief Strategy Officer at Mother New York. Charlie worked in the film business and built a design studio before going back to get his MBA in finance and marketing. In 2002, he made his way into the ad industry at Ogilvy, eventually becoming the Executive Director of the Marketing Strategy Group. At Mother NY, he works with clients like Target, Google, Netflix and Calvin Klein. Enjoy!

Jun 20, 2017

This is a conversation with Grey Montgomery. Grey grew up in his family’s newspaper business before taking on new product development and leading strategic planning for Gannett. From there, he led mobile initiatives for the Mclatchy company, and then moved to Winsight Media in 2015. He is now their Chief Content & Innovation Officer. Enjoy!

May 24, 2017

This is a conversation with Martin Weigel. Martin was the Global Planning Director at JWT and the Planning Director for Leo Burnett before taking on his current role as the Head of Planning at Wieden & Kennedy in Amsterdam. He also writes at, which is one of those must-reads for anyone who likes to think deeply about the business. In this interview, we’ll walk through Martin's awesome career that took him to leadership roles in London, NY, Sao Paulo and now Amsterdam. Enjoy!

May 17, 2017

This is a conversation with the head of marketing for Spectacles by Snapchat, Kelly Nyland. Kelly has spent her career educating consumers about new technologies including leadership roles for Parrot, Sphero and Roli. She joined Snapchat in February of 2016 to lead the global launch for Specs. That included a new storefront in Venice, CA, a pop-up store in NY, googly-eyed vending machines, the ecommerce experience and a splash out-of-home campaign in major markets.
We talked about her career launching everything from drones to Star Wars toys, and got a behind the scenes look at the launch of Spectacles. Enjoy!

May 10, 2017

This is a conversation with Scott Carlson. Scott has had an amazing career leading teams at some of the most creative shops in the business including Deutsch, Chiat, dRush, the Love Collective and Mother. In 2012, he launched Van’s General Store with his partner Liev Schreiber. Since then, they’ve worked with the likes of Cadillac, Vespa and Pepsi.

We talked about his career in the business and what it takes to make a great idea today. Enjoy!

May 5, 2017

This is a conversation with one of the godfathers of planning on the internet, Russell Davies. Russell has had a massive career including leadership roles at Leo Burnett, Wieden + Kennedy, Nike, Ogilvy, R/GA, the UK Government Digital Service and now BETC London. He is also a founder of the Newspaper Club and a contributor to Campaign and Wired Magazine.

Apr 25, 2017

This is a Real Famous Snack. New episodes will be returning shortly, but we'll start with a shortened version of the Mel Exon episode. Mel is the CEO of the Sunshine Company. When we recorded, she was the Managing Director of BBH. She is also the co-founder of BBH Labs. Enjoy!

Feb 14, 2017
This is a conversation with Seth Gaffney. He made his way up the ranks as a planner at Fallon and Wieden and Kennedy NY before becoming the co-head of strategy at Mother. In 2014, he became the co-founder and chief strategy officer at Preacher. Since then, they’ve been spreading the good word for great brands like Crate & Barrel, Nike, Bonobos, Squarespace, Samsung and Tommy John. Enjoy!
Feb 7, 2017
This is a conversation with Ann Handley. She co-founded Click Z before becoming the Chief Content Officer of MarketingProfs and the WSJ best-selling author of Content Rules and Everybody Writes. Enjoy!
Jan 31, 2017
Scott Goodson is Founder and Chairman of the global agency, Strawberry Frog. Their clients include Emirates Airlines, Jim Beam and Sun Trust. Previous to that, he was the Executive Creative Director at JWT Canada and the Chief Creative Officer of Wellinder advertising in Sweden. He is the author of the best-selling book Uprising and the host of the Uprising podcast. Enjoy!
Jan 23, 2017
This is a conversation with Rohit Bhargava. He is formerly the SVP of Global Strategy and Planning at Ogilvy, the best selling author of Non-Obvious and Personality Not Included and the founder of IMG. Enjoy!
Jan 17, 2017
Louis Black is the co-founder and editor of the Austin Chronicle, a co-founder of SXSW and Toronto’s North by Northeast, an executive producer of a documentary on Townes Van Zandt, a co-director of Richard Linklater, Dream is Destiny and an original board member of the Austin Film Society.
Jan 10, 2017
This is a conversation with Charlene Li. Charlene is the founder of Altimeter and the NYT and WSJ best-selling author of Groundswell, Open Leadership and the Engaged Leader.
Jan 4, 2017
This is a conversation with Jules Ehrhardt. Jules is a co-owner of ustwo, one of the most creative digital studios in the world with clients like Google, Adidas and Ford, and their own products like Dice and Apple game of the year Monument Valley. Enjoy!